What does “politically correct” even mean these days? It seems like it really means “not having an opinion.” We went out on a limb last night during the Presidential Debates and decided to post some of the politically-inspired t-shirts that were submitted to College District back in August. They were fun and clever and represented both sides of the aisle in politics.
Here are the designs (click on the images to read the FB comments):
The comments we got afterwards were…comical to say the least. Granted, we launched them right in the middle of the height of political discussion within the walls of Facebook. We knew there would be people that wouldn’t like one or both of them. We even knew that some people would threaten to “un-like” us and stop shopping with us. The opinion that was most interesting though, was -
Business Suicide? To us, it represented exactly what we do. Someone has an idea for a shirt. People express their feelings about it and let us know how they grade it. If enough people like it, we let the market decide if it will be a success. Judging by the 865 Likes, 167 Shares, and 101 Comments made (which pushed it out to be seen by almost 7,000 people), I think it did exactly what we intended it to do.
So that brings me to a few questions.
1. What do you think? Was it “Business Suicide” to post those images?
2. Would you be willing to lose some customers to find out who your real ones are (and possibly make the real ones even bigger fans)?Read More